Qualitative Research with Consumer Opinion Services
Experienced researchers and moderators, in-house recruiting, top rated facilities and unmatched attention to detail add up to a winning solution for your qualitative research objectives. COS provides a complete research experience across a wide range of topics, including technology, consumer packaged goods, transportation, gaming, utilities and political issues, to name a few.
- Design services for discussion guide, respondent screeners
- Traditional and online focus groups methodologies
- Individual Depth Interviews
- Usability device and website testing
- Concept testing and ideation
- Attitude and Usage
- Retail Shop-Alongs
- Observational Research
- Brand Equity, Identity, and Positioning
- Competitive Intelligence
- Reporting and Analysis
- Verbatim Transcriptions
- Video and Audio documentation
COS can provide a turnkey project, or any piece of the qualitative research process that you need to successfully reach your goals.