Qualitative Research

Qualitative Research with Consumer Opinion Services

Experienced researchers and moderators, in-house recruiting, top rated facilities and unmatched attention to detail add up to a winning solution for your qualitative research objectives. COS provides a complete research experience across a wide range of topics, including technology, consumer packaged goods, transportation, gaming, utilities and political issues, to name a few.

  • Design services for discussion guide, respondent screeners
  • Traditional and online focus groups methodologies
  • Individual Depth Interviews
  • Usability device and website testing
  • Concept testing and ideation
  • Attitude and Usage
  • Ethnographies
  • Retail Shop-Alongs
  • Observational Research
  • Brand Equity, Identity, and Positioning
  • Competitive Intelligence
  • Reporting and Analysis
  • Verbatim Transcriptions
  • Video and Audio documentation

COS can provide a turnkey project, or any piece of the qualitative research process that you need to successfully reach your goals.