Smartphone Marketing And Mobile Research
On March 26th, 2018, Google officially announced that they would be using mobile first indexing. This means google will be indexing their web results based on mobile over desktop usage.
The future of market research is quite literally in your hand. Recent studies clearly show Mobile usage exceeding desktop usage. The explosive growth in smartphone and tablet use makes mobile research the best way to reach the on-the-go connected consumer. Research is conducted right on the respondent’s smart phone, providing both measurement and insights.
Surveys are optimized for the format, and allow respondents to answer questions, capture video, audio and photographs. Rich mobile data provides “in the moment” responses that just have not been possible until now.
Popular uses for mobile surveys include:
- Customer Satisfaction
- Specific location surveys
- Shopping Experiences
- Product Use & Testing
- Audits & Mystery Shopping
- Mobile Diaries and Communities
Leverage the consumer’s own smartphone and include mobile methodology on your next project.