The future of market research is in your hand – literally. The explosive growth in smartphone and tablet use makes mobile research the best way to reach the on-the-go connected consumer. Research can now be conducted on a respondent’s smart phone, providing both measurement and insights.
Surveys are optimized for the format, and allow respondents to answer questions, capture video, audio and photographs. Rich mobile data provides “in the moment” responses that just have not been possible until now.
Popular uses for mobile surveys include:
- Customer Satisfaction
- Specific location surveys
- Shopping Experiences
- Product Use & Testing
- Audits & Mystery Shopping
- Mobile Diaries and Communities
Leverage the consumer’s own smartphone and include mobile methodology on your next project.