A quality focus group starts well before the moderator is in the room. Research design helps to create the framework for finding answers to our client’s research questions.
Research design serves as the strategic blueprint of a focus group before it begins, with the intent of integrating components into the research study in a way that ensures all research problems are conclusively addressed
At Consumer Opinion Services we start with quality research design for the collection, measurement, and analysis of focus group data.
Research design includes the set of methods and procedures that are used while measuring specified variables in the research problem.
A good design defines the study type based on what research problems, hypotheses, variables, data collection methods, and statistical analysis best help find the answers our clients want to know
Deciding how to group participants is crucial to ensure the unbiased accuracy of any focus group. In a typical experimental study, there will be at least one “experimental” condition and one “control” condition. However, the appropriate method of grouping may depend on factors such as the duration of the focus group and participant characteristics.
To ask or to answer
Knowing whether you are looking to confirm a hypothesis, or create one based on research is one of the first steps in research design. Each client and research study is different, as for best practice the research problem should define the type of design to be used as a study.
Confirmatory research tests predictions established before the research begins
The advantage of confirmatory research is that when correct there will be a data set to support any prediction after the research is concluded. Thereby allowing the research to confirm or deny any pre-established hypotheses.
Exploratory research looks to create a hypothesis by collecting and examining a data-set and for potential links between variables
If there aren’t any specific hypotheses beforehand, the study is exploratory of any variables created for the sake of the research.
If you’ve been thinking “I can’t find a reputable research study near me..”, think again
At Consumer Opinion Services we know how to do research design right. With facilities in Seattle, Portland, and Las Vegas, reach out to talk more about the most cost-effective and appropriate methods of accomplishing your research goals.