Consumer Opinion Services Blog
Consumer Opinion Services blog offers insite and information about a variety of market research projects, focus groups, and more. Consumer Opinion Services Market research offices are located in Seattle, Portland, and Las Vegas.
Unlike other forms of data collection, focus groups reveal detailed information and insight. This is done by allowing participants to provide in-depth meaning behind their thoughts and opinions. For researchers in the know, focus groups have been a go-to for collecting qualitative data as far back as the 1920’s Though becoming more common in the last decade, focus groups have long been a mainstay in the field of market research. In fact, focus groups have
Observing a focus group is more than just listening to what respondents say; it’s understanding what they are saying in the right context. Focus groups enable us to understand not just what respondents say, but why they’re saying it. It is important to know how to accurately interpret what’s being shared and, at times, what’s not being shared during a focus group discussion. At Consumer Opinion Services, we have developed some key tips to keep
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