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Reasons to Research in Portland


When doing research in Portland, keep in mind that the Northwest has a very casual, easy-going attitude. Months of cold, dreary rain leave Oregonians with an astoundingly beautiful landscape, and a very open-minded appreciation of what’s important in life. We live here because it’s beautiful (even when it’s raining) and the people are laid-back and friendly. We love our coffee, our beer and our indie disposition. We’re very tolerant, very caring and we RECYCLE EVERYTHING. We strongly support the arts and we do spend time thinking about what’s best for the salmon. We have legalized both physician assisted-suicide and medicinal marijuana. You will probably see people wearing socks with sandals. There is no dress code in Oregon.

Why are we telling you this? Two reasons: Because we want to help you get to know Oregonians, and because we certainly don’t want you to feel out of place in our house. Unless you are doing focus groups with investment bankers or stock brokers, leave the suit and tie at home! You will find that even white-collar respondents usually wear fleece in the winter and Birkenstocks in the summer. Business casual is most common, but you can also wear jeans and no one will think you out-of place.

Portland is the 23rd largest city in America. The Portland market is comprised of cities in 4 counties, including Vancouver, Washington, which is generally considered to be part of the Portland market. The combined total population in these counties, Multnomah, Washington, Clackamas and Clark, is recently estimated by the US Census Bureau (
www.census.gov) in 2007 to be nearly 2 million. Multnomah County is geographically the smallest county in the country with the largest population.

Median income for the Portland market is $45,500. Ethnicity breaks down to 74.1% Caucasian, 12.4% African American, .8% American Indian, 4.3% Asian, 14.7% Hispanic/Latino and 6.3% some other race.

Big industries in Portland are technology-related, PC equipment and electronics, timber, paper products, farming, and mining.

Diverse in people, industry, attitudes and offerings, Portland (and Oregon) is a wonderful place to conduct market research. Here are some other reasons you should choose Portland as your test market:

  • A Top 12 travel destination in the world for 2007 (Frommer’s Travel Guide)
  • Distinctive Destination - one of 12 cities chosen in the United States (National Trust for Historic Preservation) 2008
  • Best U.S. airport for business travelers (Conde Nast Traveler) 2008, 2007 & 2006
  • Top 10 Cities to Beat / "Portland: Leader of the New Urbanism" (BusinessWeek magazine) 2008
  • Best place to live in the U.S. (Men’s Journal magazine) 2006
  • #1 Greenest City in America (Popular Science Magazine) 2008
  • #1, America’s most sustainable big cities (SustainLane.com) 2006
  • A Fast 30 City – Green Leader (Fast Company magazine) 2007
  • America’s Best Eating Destination (The Food Network) 2007
  • Cleanest U.S. city (Reader’s Digest) 2005
  • Best U.S. city for walkers (Prevention magazine) 2006
  • Best U.S. city for cyclists (Bicycling magazine) 2006
  • Best U.S. city for seniors (Bankers Life and Casualty Co.) 2005
  • Best U.S. city for dogs (Dog Fancy magazine) 2006
  • Most courteous drivers in the U.S. (AutoVantage Club Members) 2007
  • #2, Greenest Cities in the World (Grist Magazine: Environmental News & Commentary) 2007
  • #2, 10 Greenest Cities in America (MSN.com City Guides) 2007
  • #2, Healthiest U.S. cities (Cooking Light magazine) 2007
  • #3 Top City in the U.S. (Cities Ranked & Rated, Wiley Publishing) 2007
  • Top 10 Cities for Independent Moviemakers (MovieMaker Magazine) 2008
  • #8, Top 10 underrated cities in U.S. and Canada (MSNBC) 2007
  • #9, Top 25 Fittest Cities in the U.S. (Men’s Fitness magazine) 2007
  • #10, Best Arts City in America (American Style magazine) 2006
  • One of the world’s nine most successful cities (European Institute for Urban Affairs) 2006
  • One of the 10 Greenest Cities in America (Move.com) 2007
  • One of the 10 Best Places to Retire - Hillsboro, a Portland suburb (US News & World Report) 2007
  • One of the 20 most inventive U.S. cities (The Wall Street Journal) 2006
  • One of the 10 New American Dream Towns (Outside magazine) 2005
  • America’s 10 Best Places to Live and Work for Those Under 40 (Monster.com) 2005
  • Top 10 Best Walking Cities (American Podiatric Medical Association) 2005
  • #1 for Best City to Have a Baby (Fit Pregnancy)
  • #2 Largest Bicycle Commuter City (Bicyclist)
  • #1 Best Place to Live in the Country (Money Magazine)
  • #5 for Cleanest Cities (Forbes)
  • #2 Big Cities in Which to Live in


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