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Reasons to Research in Las Vegas When doing research in Las Vegas, keep in mind that while the city reinvents its self about every ten years, the “Wild, Wild West era” still lives in the mind of most Nevadans. The residents of Southern Nevada and business leaders have been and are currently trail blazing into new global economy. During 1999-2009 Clark County was the fastest growing city and lead the country in new construction with billions of dollars of new casino/hotels and housing construction. . At one point 5000 people a month were moving into the valley. As Vegas heads into the new decade it has stabilized its growth and its employment base is diversifying, creating a strong foundation for the next chapter of Vegas. The county is transitioning from an economy heavily based on new construction, entertainment/leisure and federal government jobs (Nellis AFB, Nevada Test Site, the famous Area 51) to a broader base that includes entertainment/leisure, manufacturing , medical research, federal government jobs, and hundred of new business ventures going forward. “Extreme Diversity” describes the sample base in Las Vegas The local resident varies. Horse ranchers and rodeo cowboys in the outlining parts of the Valley, once in the middle of the desert a few miles from the city, are now surrounded by new housing developments. In city neighborhoods you will find working parents raising their families, soccer moms working full time and involved in their kids activities, dads shuffling kids to school activities as he finishes a home improvement project and Girls Scouts selling cookies in front of a local small business. The ultimate of luxury living and wealth resides in numerous well planned gated communities and high rises through out the valley. Las Vegas is a popular home base or a second home to entertainers, professional sports figures, self made millionaires, business leaders and higher income demographics because of no personal state income taxes along with all the luxury lifestyle and shopping available in the city. The 25-44 year old hospitality/leisure and casino work force earn a high middle class income with a very high disposable cash income to spend on household purchases, new trending products and luxury items. The ever-growing retirement community is made of people from all over America, with the ability to enjoy the quality of life that allows them to golf, travel, and enjoy all the entertainment venues offered in Las Vegas. It has been reported the median income and spending of the senior citizens of the valley is well above the national average. The Las Vegas metro area provides you a sampling of the “anything goes” attitude to the “conservative" lifestyle respondent. Vegas is the entertainment of capital of the world and at the same time has more churches per capita than any other city in the nation. The hidden jewel of the Las Vegas sample is the Las Vegas Visitor. With over 36,351,469 annually visiting Las Vegas, you can capture data from people from all parts of America and the world. The Las Vegas Convention and Visitor Authority reports 60% are from around the nation, 26% are from Southern California, and 14% are international. COS Las Vegas has experienced intercept recruiters that adapt to working the entertainment corridors of the city to recruit the visiting respondent you are looking for. If you have a tight budget, are looking to get the most value for your research dollar spent and are looking for a cross section sample of America, you can achieve it by recruiting Las Vegas visitors. Lower the cost of travel expenses and save research time by recruiting a cross section of Americans in Las Vegas. Business to Business research in Las Vegas Las Vegas Metro area is home to all the major manufactures and suppliers of the gaming industry. Entertainment and leisure business entities rank number one and we also have 1,180 manufacturing plants of various other products in the valley. Las Vegas Convention and Trade Shows opportunities gives you access to the National, International and small businesses operators covering all types of business markets. No American has not used, worn, bought or eaten a product that is shown, sold or bought at a Las Vegas convention or trade show. A few examples are consumer electronics, pizza restaurants, apparel, shoes, the auto after market, hardware stores, construction, home improvement, shopping center management, healthcare industries-- all hold annual convention and trade shows in Vegas. The annual number of conventions held in Las Vegas is 19,394. That brings over 4,492,275 convention/trade show delegates to Vegas on annual basis. Facts about the Las Vegas Metro area sample base: What most people think is the City of Las Vegas is either unincorporated part of Clark County or is the city of North Las Vegas, or Henderson.
Las Vegas Metro Market Media Facts
City of Las Vegas Clark County Las Vegas Convention and Visitors Authority US Census Bureau Media Week |
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